Paperdoll from Estonian magazine for children “Täheke” (Little Star - it still is published under same name today, just that the star in the title is currently not seen as the sign of the Soviet organization for children - oktyabrjata - Children of October) from 1970-ies.
The options of costume are Muhu traditional costume and two (very recent then!) options of school uniform for girls in Soviet Estonia.
This is a good blog btw